Diverse issues and trends continue to buffet the agri-business sector. This presents new opportunities and challenges for associations, producers, researchers and retailers.
Beef Cattle Research Council
Developed a technology transfer & knowledge dissemination strategy that included and assessment of technology transfer capacity related to beef, beef cattle. Identified and assessed current gaps in technology transfer and knowledge dissemination and developed long term strategies, overall framework and delivering mechanisms to enable BCRC to close these gaps and take a leading role in the Canadian beef industry.
Alberta Livestock and Meat Agency
Provided strategic advice and facilitation support related to implementation planning, governance, and industry engagement for Alberta’s livestock sector. Initiated by the Minister of Agriculture, this work resulted in the development of an Alberta livestock strategy, and associated implementation plan that included the launch of a new incorporated entity (the Alberta Livestock & Meat Agency). The work included designing and facilitating industry engagement workshops that included the full-spectrum of supply chain participants from essentially all livestock sectors in the province.
Alberta Agriculture Products Marketing Council
Framework provided strategic advice, facilitation support and communication planning related to governance structures, practices and processes, and stakeholder engagement to the Alberta Agriculture Products Marketing Council and its twenty Boards and Commissions representing every agricultural sector in the province. This input was used to revise MAPA, the legislation governing all Alberta agriculture Boards and Commissions, as well as improve governance processes and practices. A key breakthrough was the relationship established between industry and government, enabling collaboration on opportunities and challenges facing the agri-industry. This work won the Premier’s Award of Excellence (2009).
Major Agricultural Product Retailer
Conducted a confidential strategy review of the crop and livestock input business. This included needs based market segmentation and development of value proposition, business model, business case and business plan to strengthen the organization’s market position in the large farm sector.