Framework Partners Inc. has been engaged in the real estate and home-building sector for several years. Within these sectors, Boards and management teams are grappling with an increasingly complex environment, particularly in the area of technology where pressure is being brought to bear to share MLS® database information. In response to the changing marketplace, these organizations are exploring how they can increase their strategic effectiveness, organizational performance, market differentiation, and value for members and customers.
Effective Board governance becomes critical as organizations reassess their strategic direction as well as the roles Board and management teams need to take for successful implementation. Frequently, Framework’s projects involve multiple stakeholder groups with divergent objectives and values.
Calgary Real Estate Board
Over a period of 3 years, CREB ventured into a major transformation to become a more strategically thinking Board of Directors. CREB wanted to think differently and re-engage its 5,400 members and ensure that CREB programs and services best met the needs of its members. Framework challenged them to think more broadly in a highly competitive, fast moving environment. The Board and senior management were engaged in the renewal of the organization’s strategic direction and related implementation plan. Through the process, the Board participated in competitive benchmarking and member analysis. The engagement led to a strategic repositioning of the organization. The breakthrough they achieved stretched the way value is delivered to individual members as well as to the ‘profession’. Foundational to this work was a member segmentation and analysis that led to a program and service overhaul. Framework conducted this survey in order to categorize CREB’s database into member segments confirmed through the Member Engagement Survey. Understanding how members fit into the confirmed segments support CREB in effectively enhancing ongoing member engagement and strategic planning efforts.
Other Real Estate Boards
Feedback from sector peers across Canada has earned CREB and Framework recognition and interest in collaborating to replicate the work with CREB. Framework has additionally worked with the following Real Estate Boards:
- Canadian Real Estate Association – Member Survey (Commercial)
- Real Estate Board of Greater Vancouver – Member Survey and segmentation, Board Retreats, Management Retreat, Division Directors Retreat, program and service alignment pilot
- Vancouver Island Real Estate Board – Member Survey and segmentation, Board Retreat, program and service alignment pilot
- BC Northern Real Estate Board – Member Survey and segmentation
- CREB Foundation – Member Survey and segmentation, strategic planning and governance, Board retreat
- Chilliwack & District Real Estate Board – Member Survey and segmentation, Board Retreat
- Fraser Valley Real Estate Board – Member Survey and segmentation, Governance Workshop, Board governance coaching, program and service alignment pilot
- Okanagan Mainline Real Estate Board – Member Survey and segmentation, multiple Board retreats, Strategic Planning and Key Performance Indicator development, program and service alignment pilot
- REALTORS® Association of Edmonton – Member Survey and segmentation
- BC Real Estate Association – Managers’ Retreat
Alberta New Home Warranty Program
The Alberta New Home Warranty Program is an independent, not-for-profit new home warranty provider serving approximately 700 Builder Members. Framework engaged the Board and senior management in the development of a strategic direction and related implementation plan. A 15-month business plan was created for each functional area. The process was designed to build the Board and management teams’ understanding of the business, elevate the directors’ capacity to operate as a strategic governance Board, expand management’s leadership ability and capacity, and foster commitment to implementation. As a result, the Board and its committees were restructured to better reflect the strategic direction of the organization. Developed revised Terms of Reference for each Board Committee, articulated organizational effectiveness indicators and realigned Board work to match those indicators; streamlined Board work and meetings in order to reduce duplication of effort and to engage the Board in more strategic conversations.
Brookfield Residential is an innovative land developer and home builder, focused on creating thoughtfully designed places to live. Framework conducted primary and secondary market research through efforts such as a survey to the general population and building supply and demand trends through existing data. Framework conducted carefully integrated analysis that informed senior executives’ strategic decision making. Additionally, Framework developed signage and communication best practices research and analytics to inform Brookfield`s progressive approach to wayfinding signage in new communities.
Canadian Home Builders Association – Alberta
The Canadian Home Builders’ Association is the voice of Canada’s residential construction industry. The CHBA’s membership includes new home builders, renovators, developers, trades, manufacturers, suppliers, lenders and other professionals. Framework designed and facilitated a strategic planning process to assist the Board in becoming more strategically focused in the marketplace. The session significantly increased the Board’s understanding of the overall business environment, surfaced alternative positions the Board could pursue, and gained consensus on the key priorities for the Board to address over the next three years. Additionally Framework designed and delivered an interactive introductory seminar on ‘governance basics’ for Board members.
Melcor Developments is a diversified real estate development and management company that develops and mixed-use residential communities, business and industrial parks. Framework developed and conducted primary and secondary market research as well as three facilitated focus groups. The research was carefully analyzed to draw out meaningful insights and conclusions to direct the planning of a multi-million dollar project.
Trico Homes is a Calgary-based home builder that was established in 1992. Framework worked closely with Trico to renew their strategic plan as a result of leadership succession. The goal of this initiative was to articulate an effective strategic direction and action plan that was embraced by the Board and Senior Management Team, and which positioned the company for leadership transition, market differentiation and corporate growth for the next five years. Additionally Framework conducted market research interviews and discussion groups with Gen Y participants to inform Trico’s short-term operations and long-term strategy.
Urban Development Institute Alberta
With over 400 corporate members, the Urban Development Institute Alberta Division (UDIA) is a non-profit association that represents the land development industry at the provincial level. Framework worked closely with the Board to introduce a strategic planning process designed to build the Board’s understanding of the environment in which UDIA operated. The process highlighted the changes in the business environment and identified implications and emerging opportunities for the strategic direction. Framework developed a Strategic Plan based on multiple rounds of Board engagement.